By Stevie Kennedy, CasinoTV Consulting   In 2025, traffic is expensive, bonuses are commoditised, and competition is cutthroat. Yet most operators still treat user experience (UX) as an afterthought. That mistake is costing millions. Over the last year, CasinoTV has dissected the UX of more than 20 iGaming operators....

Understanding User Needs Creating user interfaces (UI) that people love starts with a deep understanding of the end-users. This involves thorough research into user demographics, preferences, and behaviours. Developing detailed personas and mapping out user journeys are essential steps to identify and design for the specific needs and challenges...