The extended agreement secures the delivery of live studio and data content from RMG racecourses to licensed betting offices (LBOs) across the UK and Ireland until the end of 2028.
Racecourse Media Group (RMG) and Sports Information Services (SIS) have reaffirmed their commitment to enhancing betting experiences by extending their casino studio online distribution deal. This partnership ensures that betting operators maintain access to premium racing events, including those at Cheltenham, Aintree, and York, securing vital low-cost live studio media rights for the industry.
Strengthening the Live Dealer Betting Market
Richard Ames, CEO of SIS, highlighted the success of the partnership, stating:
“I am delighted to have extended our arrangement with RMG for a further three years. Over the last eight years of representing RMG’s rights, our relationship has strengthened, and this extension reflects our collaborative approach.”
RMG’s portfolio features some of the most sought-after racecourses in the UK, such as Epsom Downs, Newmarket, and Sandown Park, solidifying its role in supplying high-quality content to game developers and betting operators.
Nick Mills, CEO of RMG, emphasized the importance of the extended deal:
“LBO revenue remains a key component of our media rights strategy, and this agreement further enhances the value of RMG’s content.”
Evolution Games & Market Expansion
The extension comes amid SIS’s ongoing expansion in Evolution games and esports betting, following recent agreements. In February, SIS partnered with Betfred to upgrade broadcasting capabilities at Media City in Salford, enhancing their ability to deliver real-time live dealer content.
Additionally, SIS expanded its esports betting portfolio through a partnership with Novibet, introducing the H2H Global Gaming League to audiences in Latin America and Europe.
With casinos for sale and game developers seeking premium betting content, this extended agreement ensures that RMG and SIS continue to provide cutting-edge live dealer solutions to betting operators across the UK and Ireland.
