Oddin.gg has secured a long-term partnership with Coolbet, aiming to supercharge its esports betting operationswhile reinforcing its footprint in the evolving casino studio online and live dealer ecosystem.
The partnership commenced with the integration of Odds Feed, Oddin.gg’s proprietary betting solution, enhancing the esports experience across nearly all active markets. Since its launch, Coolbet has reported an impressive 80% increase in GGR, indicating strong market performance and a seamless user experience aligned with low cost live studiosolutions.
This collaboration goes beyond mere product implementation. It embraces a shared vision for esports innovation, focusing on scalable operational solutions, educational initiatives, and local engagement programs. The ambition is to align with the future of Evolution games and live entertainment trends, merging tech-forward betting tools with user-centric strategies.
Christian Erlandsson, Director of Sports at Coolbet, remarked:
“Working with Oddin.gg has exceeded our expectations, both in terms of product performance and the relationship itself. We’ve seen a strong impact since launch, and the collaboration has been smooth and responsive. We’re now actively exploring new initiatives like joint industry panels and knowledge-sharing programs.”
Marek Suchar, Co-Founder and Managing Director at Oddin.gg, added:
“Coolbet is an ambitious and forward-thinking partner. From the outset, they had a clear goal, and it’s been a pleasure to support that with our betting and game developer solutions. Being selected over other providers highlights our edge in product quality and innovation.”
The announcement comes on the heels of Oddin.gg’s recent partnership with Exort, granting exclusive access to official CS2 event data. This move further cements Oddin.gg’s leadership in esports wagering and broadens the content offering for operators seeking cutting-edge live studio solutions and competitive casinos for sale integrations.
As the esports and casino industries continue to merge and evolve, collaborations like this one between Oddin.gg and Coolbet signal a growing trend toward innovative, immersive, and cost-efficient live dealer and online betting experiences.
