How Artificial Intelligence (AI) is Reshaping the Gaming Industry

Artificial intelligence AI in the gaming arena is nothing new. Claude Shannon introduced the first one-person computer-based chess game way back in 1949, and AI has been influencing gaming technology ever since.

However, today, with the advances of Deep Learning, Natural Language Processing (NLP) and Neural Networks, the next phase of AI is set to have a transformative impact on the online gaming industry.

The operators that work with advanced gaming software development teams to introduce the latest AI innovations into their offerings will benefit in several ways. By contrast, those who decide to stick with their traditional games, odds, and betting services will sadly be left behind as players move on to more cutting-edge competitors.

With that in mind, let’s take a look at how AI developments are set to impact the gaming industry, and how operators can incorporate these technological advancements into their service.


Natural Language Processing (NLP) Will Redefine Customer Service
One of the biggest issues in today’s digital world is customer service. Despite all advances delivered via the internet, customer service still remains a person-to-person phenomenon. That is until now.

With AI subsets such as NLP allowing automated bots to understand language, and even the sentiment driving those words, many customer service queries will be solved automatically without the intervention of a human being. Better still, they learn as they operate. So a virtual chat assistant will continue to become more and more effective as it encounters more and more customer service scenarios.

Whether a player is asking about the RTP of specific online slots, or they are wondering what the outcome of a sports bet was, automated solutions using artificially intelligent NLP will be able to handle the vast majority of player enquiries, dramatically reducing costs and increasing profitability.


AI Programs Deliver Real-time, Rapid Odds Calculations and Adjustments
Tier one gaming operators have long used highly-skilled human operators and traders to update and maintain odds to ensure a house edge remains intact. However, these highly-trained individuals are expensive to employ, and AI technology allows machines to do their work faster and more accurately.

AI-led programs can analyse thousands of combinations of odds in a fraction of a second and update the rest of the outcomes of an event within milliseconds. With many leading online casinos offering in-play betting markets, this technology will prove invaluable.

Not only will it help to eliminate thousands of arbitrage opportunities and increase fairness to other players, but it will also slash costs and boost profits.

Machine Learning Algorithms Process Terabytes of Data Every Second to Deliver Mission-Critical Insights
All online operators are generating billions of bytes of data (if not more) every second. This treasure trove of data could prove invaluable for all kinds of reasons. However, no human could ever pour through this much data quick enough to deliver any meaningful insights.

Here is where artificially intelligent algorithms can come in and change everything for gaming operators. They can sift through reams of data every second and decipher patterns that analysts can transform into critical business insights.

Whether it’s discovering a pattern of fraudulent payments or uncovering that certain slot games are only popular at certain times of the day (and would therefore benefit from a promotion to boost interest during low-frequency hours), these algorithms can deliver insights worth millions to a gaming operator.

Better still, as they utilise neural networks and machine learning, these algorithms will spot patterns quicker and quicker, develop insights close to real-time, and help operators install changes that leave competitors lagging behind.


AI Will Help Deliver the Ultimate Personalised Player Experience, Increasing Customer Loyalty
Perhaps the most significant and most lucrative impact that AI will have on the online gaming industry is the ability to create a playing experience entirely tailored to the individual.

As mentioned, AI will sift through millions of terabytes of data every second to uncover patterns and characteristics. Doing so will allow operators to develop an unrivalled personal experience that has players continuing to come back for more.

To give you an example, imagine a player logging in to an online casino and already seeing their favourite Hollywood poker table lined up, with an additional free bonus to get them started on their gaming session. Data from the AI-led analysis will show that they almost always spend twice as much with their own money wagering than the initial bonus amount, making the offer a win-win deal for players and operators alike.

You can also utilise artificially intelligent software to improve and tailor your gaming website’s user experience (UX), increasing customer loyalty.

For instance, rather than having a rigid layout for the hundreds of online slot games you operate, you could have an AI-led software rearrange the order based on their playing patterns. You could have their favourite slots lined up at the top of the page, along with slots that have very similar in-game mechanics that they might like to try.

Once again, you could throw in a free bonus on a few of these new games that are very similar to their past favourites to ensure they get off to a winning start, trusting that the RTP of the game in question will return you to profit in the long run.

Tap Into Industry-Leading AI Solutions from CasinoTV
At CasinoTV, we have already helped many leading gaming operators to take advantage of AI technology to enhance their online gaming operations. Not only do we have industry-leading online TV studio capabilities, but we also deliver cutting-edge software solutions to deliver vital business insights and improvement opportunities.

We have studios based in Lagos, Malta, Poland, and Ukraine, as well as IT consultancy and casino software development services available from our Oxfordshire headquarters.

Our team is already implementing artificially intelligent solutions for several household names within the gaming industry. If you want to ensure you don’t get left behind during the impending AI gaming revolution, don’t hesitate to speak to a member of our team today to learn more about the limitless potential of this burgeoning technology.

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