Greentube, the Novomatic Digital Gaming and Entertainment division, has taken a major step into the African market by partnering with South African operator Goldrush. This collaboration marks Greentube’s debut in the country and will introduce its well-known gaming portfolio to local players for the very first time.
The integration is powered by Greentube’s Mynt platform, a cutting-edge system that supports seamless game delivery and backend tools for operators. This move strengthens Greentube’s position in the casino studio online ecosystem, offering South African players access to a growing selection of slot titles.
Through this launch, players in South Africa will now be able to enjoy top-performing games such as Book of Ra, Lucky Lady’s Charm Deluxe, and Sizzling Hot Deluxe—iconic titles already familiar to fans across international markets. Additional games are expected to roll out gradually during the launch period, further enriching the local digital gaming experience.
While the deal currently focuses on slot content, it reflects broader trends in the region’s evolving gaming landscape, where demand for premium Evolution games, live dealer experiences, and next-gen live studio environments continues to rise. Game developers are recognising opportunities in Africa not just for slots, but for roulette and other table games offered via roulette low cost live studio setups, which allow for scalability in emerging markets.
Dominik Öller, Sales and Key Account Manager at Greentube, commented on the strategic value of the partnership:
“We are thrilled to introduce our premium gaming content to players in South Africa through this exciting partnership with Goldrush.
As a key market in our global expansion, South Africa presents a fantastic opportunity to showcase our games via our new Mynt platform. We look forward to delivering unique gaming experiences to Goldrush players and growing our presence in the region.”
Peter Amblianities, Marketing Manager at Goldrush, added:
“Goldrush is committed to providing its players with the best entertainment experiences available, and partnering with Greentube aligns with that vision.
The portfolio of games this deal brings includes some of the most iconic titles in the industry, and we are excited to roll them out to our players and beyond.”
This expansion follows Greentube’s recent entries into Spain via Codere Online and the United States through partnerships with Fanatics Sportsbook and Casino in New Jersey and Michigan—highlighting the company’s accelerating international footprint. These developments align with a wider push among game developers to tap into regulated markets with scalable platforms and content that can complement live content, whether in traditional formats or hybrid casino studio online environments.
As new markets like South Africa continue to open up, partnerships such as this one reflect a growing appetite for diverse, engaging digital casino experiences. With casinos for sale and licensed operators seeking high-quality content partnerships, Greentube’s approach signals a continued commitment to localisation, innovation, and market adaptability.
